It’s Day 15 of my 30 day blogging challenge and I’m now at the half way point – weyhey! To celebrate I thought I’d try something a little different. But what exactly could I do?
Well, three ideas crashed together for me today. The first was the fact that new readers of this blog are saying things like “I love that post of yours but I still don’t really get what PLR is”. Which is absolutely fine, it just means I need to explain it better! Second, I read Lynn Terry’s excellent post on how inspiration for content is all around us. And third, in Lynn’s post she recommends the site Days of the year for inspiration.
It turns out today, April 5th, is deep dish pizza day – how could I not be inspired by that?
Mmm…pizza. Photo by punctuated
So here are three reasons why web content is just like pizza!
1. It’s everywhere
Pizza may have started out in Italy, but you can get it all over the world. I even ordered one in Mumbai once (don’t get me wrong, I love Indian food but I needed just one night off!) I bet most people crave some as soon as they go on a diet or healthy eating thing, too.
Same with web content, if you want to do any kind of online marketing you can’t really avoid it. And would you really want to? It’s such a good way of finding out what other people do and about their strengths, talents and opinions. It’s a fabulous way of helping other people to get to know you, too.
2. You can make it yourself or get someone else to make it for you
You can make your pizza from scratch using flour, yeast, water, cheese and tomatoes. Or you can buy it from a supermarket and put it in the oven. Alternatively you can get someone to make it 100% for you by going to a pizza restaurant or getting them to deliver.
With content you can make it yourself from scratch by researching and writing text, or getting a camera and microphone and recording it. Or you could get a ghostwriter to make it for you. PLR is the equivalent of the supermarket pizza where you can add a bit of extra cheese or a few olives if you want, but it’s basically oven ready when you buy it if you want it to be. Like an oven-ready pizza, PLR is faster than making it yourself but cheaper than getting someone else to make it just for you.
3. It’s very flexible
So pizza had a bread base, topped with tomato sauce and cheese, then you can put whatever you want on top. I’ve even seen baked beans, curry and the ingredients of a full English breakfast. Not all at the same time of course. Any one of those would be bad enough alone. 🙂 As if that isn’t enough, people have now experimented with the base so you can get gluten free or stuffed crust or ultra thin (for those on a diet) or even low carb.
Similarly, web content used to be pretty much just text, then images became more practical, then video and audio, podcasts and so on. If writing isn’t your thing, there are a variety of ways to make content now and you can mix and match, too.
If you’d like to see the PLR I’ve baked…erm I mean made…then please click here.