- Content shortcuts
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- Video editing & screencasting software
- Royalty-free video, image and music sites
- Presentation, animation and webinar software
- Training, tutorials and equipment
If you’ve ever been put off making screencast-style videos by some of the truly awful death-by-PowerPoint style videos you see online, then I think you’ll be pleasantly surprised by what you can do with the right tools! Motion Maestros, which launches today, is one of those tools. It will enable you to easily add 3D animations to your videos using software you almost certainly already have. Even if that’s just PowerPoint.
Here’s my demonstration and review:
You might be surprised to find out that you don’t need many tools, much skill or even much creativity to make a professional looking video.
You can get a discount with the code digi2 if you buy Motion Maestros before 11.59pm Eastern on 19 October (4.59am on 20 Oct UK time).
I’ve just launched my new mini- course showing you exactly how to make video courses in an hour using PLR. This is a new thing here at Totally PLR because this is a course on using PLR rather than one you can download and sell yourself.
I had the idea to make this course when I got emails from people who had bought my PLR video courses. They weren’t sure how to turn a zip file full of video tutorials, PDF checklists and all that other good stuff into a course that they could actually sell.
It’s easy when you know how, but working out what to do on your own can be pretty overwhelming. It’s also surprisingly tricky to find good video PLR (in fact that’s why I started making it here at Totally PLR). So I added my tips and tricks for finding quality PLR to the course, too.
I know first hand how hard it is to make video courses from scratch. I’ve done it all from learning how to make and edit videos to messing about with membership plugins and trawling through the online learning platforms to find one that does all I need. It took me years!
If I’d known about the process I describe in this course back then it would have saved so much time. Even if I’d wanted to branch out from using PLR eventually, using this process to get started would have got my first course out there quickly. Then I could have learned from it to make my next course.
Speed and momentum are SO important online. And you only really learn by doing.
Most of the PLR content available is in text format, which makes sense as articles, blog posts, reports and ebooks are extremely important for marketing and selling as products. Often you’ll find a pack of PLR that includes PowerPoint slide decks and it’s very easy to make these into a PowerPoint videos if you know how. Yes, I mean with just PowerPoint alone, you don’t necessarily need screencasting software like Camtasia o Screencast-O-Matic to do this, although it’ll give you more options if you do.
Quite a few people have now asked me how to make PowerPoint videos, so I’ve made a couple of tutorial videos on this. The first shows you how to make a PowerPoint video starting from a blank presentation – if you buy PLR in PowerPoint format you’ll be way ahead of this, so it’ll be even easier.
The second video shows you how to add music to PowerPoint videos. This can be really useful if you don’t have time to add a narration and you want to get your video finished. Personally I think adding a voice to a video makes it much more effective, but a video that’s done and published online is always going to be more effective than the one that’s not complete and sitting on your hard drive! And you can always add both voice and music to a video, as long as the music isn’t distracting.
So go ahead, dig around in the PLR you have sitting on your hard drive to find those PLR PowerPoint files and make them into videos!
How to make PowerPoint videos
How to add music to PowerPoint Videos
If you’d like more tutorials on how to get the best from your video PLR, do take a look at this page.
I’ve been working hard on my next pack of WordPress PLR video tutorials and I’ll be launching them next week, Monday 23rd May 2016.
This pack will complement my other three packs really well because I’ve made the latest tutorials videos in the same style as the others. So you could add the videos together in a blog series, customer support page or online course and they would fit together seamlessly.
So what’s in the new pack?
My previous three packs have covered the basics of using WordPress plus installing the self-hosted version (WordPress.org) on a web host’s server. For the fourth set of WordPress PLR video tutorials I went to my friends and colleagues who support basic WordPress users (people who own membership sites, coaching programmes and bloggers) and asked the main questions WordPress users ask them. Then I made tutorial videos showing how to solve those problems.
The pack is called WordPress Tips and Tricks PLR Tutorial Videos. Here’s the full list of contents:
- WordPress security basics 4:03
- How to deal with plugin conflicts 5:26
- How to display images in the sidebar using plugins 4:08
- How to change the URL structure of your blog posts 0:58
- What are Gravatars and how to manage them 1:58
- How to move your blog from WordPress.com to self-hosted 4:03
- How to install Google Analytics 2:10
- Getting started with the Yoast SEO plugin 6:02
- How to display the correct image when posting a WordPress post to a Facebook page 4:30
- How to get text to flow around images in a post 2:45
- How to set up an XML sitemap 1:57
- How to choose an e-commerce plugin 3:18
I’m really glad to be able to launch this pack, partly because I know they’ll help people, but also because this is the fiddliest PLR pack I’ve made! I had to set up a WordPress.com blog to import posts into a freshly-installed self-hosted WordPress site. I had to demonstrate how to use an FTP client for newbies. I had to post images to Facebook the right way and the wrong way. It wasn’t technically difficult, but it was fiddly and time-consuming. But the flip side of this is that I’ve saved my buyers the bother of doing all this themselves. 🙂
If you like the sound of this pack, watch out next week because I’ll be offering WordPress Tips and Tricks PLR Tutorial Videos and my How To Install WordPress Video PLR at a special price for five days.
(By the way, if you’d like to be an affiliate for any of my PLR packs, here’s where to find the info.)
In the meantime you can grab my current WordPress PLR tutorial videos on this page.
So yesterday we looked at how to get new members into your membership site. But this is only part of the challenge. The other part of the equation is keeping the members you already have! Over time, your members will inevitably start dropping off and it’s important to continuously bring in new members (don’t worry, there are simple ways to do this). But it makes sense to retain as many existing members as you can, too. Here are five ways to keep members in your membership site:
1. Give them really great value
It sounds obvious, but the best way to keep members is to give them such great value that they don’t want to leave. If you are making a content-based subscription, make sure your content is valuable and usable. If you are offering a service, make sure it’s timely and reliable. Make delivering value your priority and be responsive to your members’ changing needs.
2. Grandfather your members.
Offer lower introductory prices that stay low for existing members while still making sure your the prices are still profitable. When you raise your prices, ‘grandfather’ older members with their lower price and state they will keep that price as long as they keep their subscription active.
The strategies can keep members faithful to you for a long time. Ron and Alice – owners of the Member Site Live course – have memberships they started many years ago and still have a lot of charter members because of the value they get. These people are also great cheerleaders for what they offer and refer new members as well. It’s a win-win for a number of reasons.
3. Create a valuable community
If you build a community that offers valuable support and information then members won’t want to leave. Your membership will be the only place they can hang around with that group which is a powerful ncentive for them to stay. I’m a member of a couple of groups who are like friends to me and the advice I get there is worth far more than the subscription I pay each month.
4. Offer more goodies as costs and time allows.
As you grow and have the cash flow to invest more into your membership, bulk up the value of your subscription on a regular basis. It could be by providing more content (even if you sell a physical product), support and interactivity. This will keep your current subscribers hanging on because they keep getting more value and it will also attract new members who are getting extra perks.
5. Give them products and services which make it tricky for them to leave
Of course, we’re not talking about holding your customers’ credit card numbers hostage, but about creating types of products and services that discourage them from making the decision to cancel. For example, storage of their data, content they’ve published, a service you perform that they need, etc.
It’s much easier to serve current members and have them refer new members to you than it is to constantly work to sell a new product.
If you haven’t grabbed Alice Seba and Ron Douglas’s free guide with 24 ideas and examples of winning membership ideas, here is where to get it. (It’s only available for today).
Membership sites are great for building recurring income, because as long as you give members value they will continue to pay you every month. But how exactly can you get new members for your membership site?
1. Tell them about the benefits
Clearly illustrate the benefits of your membership site. Yes, the features of your product, membership, or service are important, but when asking them to sign up for ongoing payments, you really need to let them know the benefits. For example: will they save time, have less stress, build more stamina…?
2. Give a low-cost or free trial
Even if your subscription offer can be cancelled at anytime, people are often wary of getting hooked into a subscription of something not yet sure of. You can offer a free or a very low-cost trial to try it out. For example, when I promoted my Online Business Club I offered the first week for $1 and almost everyone who signed up to that stayed for a few months at the very least.
3. Offer a Satisfaction Guarantee
A guarantee can go a long way in giving you prospects the confidence to buy. In the case of membership sites where you are delivering digital content, there are minimal costs per member so that offering a 30-day money back guarantee, for example, is easy enough to do.
4. Let them cancel at any time
In addition to giving them a guarantee, make sure they know they can cancel at any time. Some offers need commitment to see results (such as coaching), but in the case of a straightforward subscription there is usually no reason to make it hard to leave. Prospects will be more likely give it a try if they know they can get out easily. Then you just wow them with your content, so they’ll stay.
5. Ask your customers to help you promote
Why not set up an affiliate program? Some of your members may be experienced with affiliate marketing, but for those that are not, make the concept of the affiliate program easy to understand. It’s simply a referral program where they can refer family and friends. Make it attractive by telling them they can earn enough cash to pay for their monthly membership, or even more.
So there are a few ideas to get you going. And if you haven’t grabbed Alice Seba and Ron Douglas’s free guide with 24 ideas and examples of winning membership ideas, here is where to get it . (It’s only available for a few days).
It’s my day 30 of Sark eMedia’s 30 Day Blogging Challenge and I made it! Yes, I posted here on the Totally PLR blog every day for 30 days. Woo hoo!
It’s been a lot of work, but has it been worth it? Let me explain…but first, my goal:
My goal for this blogging challenge was…
I did some research on where people go to buy PLR and I came up with three main ways:
- They Google it, e.g. ‘[subject] PLR’
- The Warrior Forum
- On a recommendation from a trusted person (probably on a mailing list with an affiliate link)
I’ve already done number 3, I know it works and I’m doing it again. I’m working up to number 2, but I’d not really done anything about number 1.
Blogging and content marketing in general is a marathon, not a sprint. So I wasn’t expecting huge results in 30 days. But I felt I could give this blog a nice kick-start in that time, and the accountability I would get from having a group of bloggers around me would really help.
This goes beyond just SEO, though. Because if you Google ‘[subject] PLR’ you get tons of pages and you have no idea of the quality of the product you’re looking at. Some don’t even allow you to download a sample for free. So I wanted the posts on this blog to be more than just SEO fodder and to get across that I care about quality and my clients, too.
So what happened?
Search Engine Optimization
In SEO terms I’ve slowly crept up page 2 for several relevant key phrases over the 30 days. Given that PLR is very competitive (and PLR stores are often very good at SEO), that’s not bad at all. And this blog has got a trickle of search engine traffic for the first time, too. There’s definitely more progress to be made because some of the pages in the search results above mine are two years old (that matters for WordPress tutorials) and I even saw one site above mine that no longer exists.
I’ve been blogging since 2009 and I must admit I’ve lost my blogging mojo the last few years. But this 30 day challenge has got me back into good habits, especially using the Yoast SEO plugin to optimize my posts consistently.
I’ve tried to post a variety of posts, from ones about what PLR is and what you can do with it, to tutorials that demonstrate what I do (as well as teaching readers something useful) to posts that are about me and how I work. This was partly to experiment with what people respond to and which days they respond best, and also to just get some good content on my blog. Now I have a bank of useful posts I can share them in future. For example, yesterday someone in Facebook group said they were overwhelmed by the thought of setting up an autoresponder and I was able to show her this post to give her some ideas.
I’ve also updated my What Is PLR? page based on the advice of people who didn’t understand what I’d written when I did it myself 🙂 and I’ve updated my about page.
I’ve been posting links to my post to Facebook and Twitter. I haven’t had a lot of traction on Facebook because I don’t have that many likes and the reach is so low these days. But I have a few solid blog posts that I think I’ll use a Facebook ad to promote in future. I have slowly been getting more Twitter favourites and shares over the 30 days, which is very nice. I’ll probably set up a plugin to automatically post links to my new content to Twitter and see if that helps keep this going.
The 30 Day Blogging Challenge has been invaluable for keeping me posting and I’ve met some new bloggers as well as some old friends there, too.
Did I use any PLR?
Yes, I did. And it sped up the content creation a lot. But I edited everything I used to make it my own, and I only used it when appropriate. There’s none in this post, for example.
Yes, it was worth it! Thanks very much to Sarah and Kevin Arrow, and everyone else who was part of the challenge for all your support!
We’ve all been on the receiving end of a live presentation using PowerPoint slides. I bet you’ve even seen some really boring ones (death by PowerPoint, anyone?) But did you know there are tons of creative ways you can use slideshows in your small business for marketing and as the basis for digital products? And if you don’t have PowerPoint, Google Slides have many of the same features for free. Just log into Google, go to Google Drive and create a slideshow. Easy.
Here are twenty tips for using PowerPoint slides for marketing
- Upload a presentation to Slideshare – here’s a post explaining more about this. From there you can share share your presentation on Twitter, Facebook or anywhere else you can think of and embed them in your blog or pages of your website.
- Your presentation slides should have plenty of ‘white space’. The less clutter, the better your message shows up. Keep the number of bullet points low, probably no more that three or four.
- If your presentation is being shared without a narration (e.g. using Slideshare) you’ll need to make sure it makes sense using the slides alone. If it’s difficult to get your message across using just the slides, you could use the presentation to make a video with narration instead.
- If you’re uploading your presentation to a third party platform such as Slideshare or YouTube (you’ll need to convert it to a video first for YouTube), make sure you optimize it by adding keywords and a detailed description. This increases the chances of it being found in a search.
- Liven up your slide show presentation with graphics and photographs. It can be really effective to add the photo as a background image, too.
- Use your own branding – such as your colours and fonts – to create a slideshow with a look that’s consistent with the rest of your material. You can create master slides to use as a branded template to make this faster for next time.
- You can add relevant links to your presentation. That way you can link to supporting articles and keep the presentation tightly focused.
- Don’t forget to add links to your Twitter page, Facebook page, YouTube channel or any other social media platform you use to your presentation.
- Be logical. There must to be a beginning, middle, and an end to your slide show presentation.
- Add a call to action at the end of your slide show. What would you like your readers or viewers to do next? Make sure you tell them!
- Try structuring your PowerPoint as a story to help hold your audience’s attention and make it more memorable.
- How-to and tutorial training slide shows can be used to educate your audience. This can be particularly effective if you answer the questions you’re asked most often.
- If you’ve delivered a live presentation, you could upload the presentation to Slideshare so that your audience members can review the presentation after the event.
- Create a promotional PowerPoint presentation detailing what you can do for your clients. Include links to your product pages. Or create a portfolio using a PowerPoint presentation.
- Post a question and answer slide show on your customer service page.
- Don’t get carried away with animations and transitions in your slide show as it can be distracting. Use them sparingly and keep them simple.
- The must-have slides for every presentation: Title slide, Content Introduction, About you, Section slides, Recap, Call to action slide.
- Turn your slide show into a PDF file to use as a free giveaway for your list. Or bundle your slide show PDF and webinar audio/recording to sell or give to those who couldn’t attend the live presentation.
- Print out single slides from your slide show – or save them as images – to include in your offline marketing materials such as brochures and print newsletters. To save a PowerPoint slide as an image, click on the slide you want as an image, go to File > Save as, then choose .jpg or .png as the file type. PowerPoint will ask you if you want just this slide or all your slides converted to images so choose which you’d like.
- Don’t forget to repurpose! Turn your blog posts into slideshows (here’s how to do that) and you can turn your PowerPoint slideshows into documents. To speed this porcess up, export your PowerPoint presentation to Word by choosing File> Export >Create handouts. You’re given the option to include the slides as images in the document, but the outline option is very useful to convert the presentation to simple text.
If you’ve found this useful, please do share it, thanks!
I’m a trainer at heart and that means that when I’m up against a deadline (like producing a post every day for the 30 day blogging challenge 🙂 ) I tend to go into teaching mode! So just for a change I thought I’d share a little about me.
Here I am ‘at work’:
..although as I work from home I’m also ‘at home’ too!
(You’re very welcome to follow me on Instagram, although I should warn you that I do share a lot of my craft projects there too!)
As you can tell from the name of this site, I create PLR. Mainly video PLR. But I also record voiceovers for other video producers. Here’s a video made by Naomi of Purrfectly Animated, with my voice:
I started making tutorial videos and voiceovers after many years as a software trainer, with some blogging and book-writing along the way. I enjoy teaching about technology, but I want to do it flexibly around my family, so making videos is a good fit for me.
As for a day in the life…no two days are exactly the same which is why I enjoy it. I spend a fair amount of time in front of my mic, but there’s also a lot of preparation, too. And I do a lot of online marketing from setting up sales funnels and sales pages for my products to networking on social media.
One of the biggest barriers to video marketing is the time it all takes. It can take as much as a week or two just to shoot and produce a short video. Longer videos can take longer still. If you’re running a business, how can you possibly find that kind of time to dedicate to a video? Yes, video production is time-consuming. But it doesn’t have to be your time. Here’s how to outsource video production with a small budget:
Writing the script
You don’t have to write your own script. You’ll probably still want to edit it so it sounds like your own voice, but you don’t have to spend hours writing your own script from scratch. If you don’t have a member of staff to do it for you, you could easily find a copywriter online. Make sure that person understands both sales and the script you’re writing, though.
For some videos you may not even need a script. Some very successful videos on YouTube are the ones that feel spontaneous. So while you may want some of your videos to be carefully scripted, you could mix them in with others where you have three key points in your mind then just step in front of a video camera.
Video and audio equipment
Don’t spend hours researching the best microphone for your camera – there are many good quality, inexpensive pieces of equipment available now – it’s not a tough decision to make. Setting up up your own lighting and equipment for your office can be time-consuming, though. So don’t be the audio and video technician if you can possibly avoid it. You don’t necessarily need a professional, see if you can train up someone to do the job for you.
By the time you walk into the recording room, everything should be all set up for you.
Of course, if you are your brand, the only person that can actually appear on camera is you. This part can’t be outsourced. Or can it?
Actually, that’s not true! While you’re almost certainly going to want to appear on camera sometimes you can still outsource some of it. As well as being the owner of Totally PLR, I record voice-overs for marketing videos (for more info, click here). This video didn’t need the business owner to appear in it at all:
(Video by Digital41)
That’s fine for a software company, but what about a business where the owner’s voice and name is a critical part of the brand, say life coaching? Here’s another video which I voiced:
(Video by Purrfectly Animated)
This one went viral on Facebook and had 275,000 views on Facebook and brought in lots of new business as a result.
Editing the videos
Video editing is perhaps the most time-consuming process of all. The editor needs to play, replay and re-replay the videos over and over again as they try to piece together the most compelling version of the video possible.
This part absolutely, positively should be outsourced. You can easily find someone on oDesk or People Per Hour who will do it inexpensively. You can also hire professionals or students in your area.
Graphics and effects
If you want special effects, an animated intro or graphics for your video this can also be done inexpensively by freelancers on sites such as oDesk or People Per Hour.
Finally, the video needs to be rendered, uploaded to a video hosting site, embedded in your squeeze or sales page and then tested. All of this should also be outsourced. Even embedding and making sure things work can take a lot of time.
Most, if not all, of your video production can be outsourced. If you handle your video production in this way, it won’t be draining at all and it can be a productive and profitable part of your business.
Alternatively, if you’d like to buy some ready-made video tutorials, please take a look at mine here.