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Let me guess… you added your about page when you set up your website and you haven’t given it much thought since? It’s OK, I did the same thing! In fact it’s the 30 day blogging challenge (this is day 26) that prompted me to give it another look. (Click here if you’d like to see it.) That got me thinking that I could share some tips on what to put on your about page.
It’s definitely worth spending some time on your about page. Think about how often you visit other people’s about pages. You probably don’t so much for big businesses because you’re already familiar with them. But for small businesses, you may well check out what they are about on one of your first visits. And I find that what’s on that about page does influence how I feel about that site.
With my about page, I wanted to introduce myself and explain why I sell PLR, because it’s a new concept for many people. I also want to stand out from other PLR sellers because some PLR is poor quality, and I want to show that I do care about quality. For that reason I mentioned my background in training, at Udemy and as a published author. Other PLR sites can be anonymous – you have no idea about the person behind them – so I wanted to make sure my name and a photo of my face were there too.
That’s just my about page, though. You need to decide what you want to get across about your business.
I’ve also added an email opt-in box to my about page because I would like people to have a taste of what I offer – again to show them that I care about quality – and of course to build my list.
My about page is quite short, that’s partly because people buying PLR are aiming to save time, so they don’t want to read my life story! But I see an about page as something that’s never really finished, so I’ll be updating it from time to time. I can always add more if I need it.
So that’s my about page, what’s on yours?
If you’re growing an online business, you always need to have one eye on your email list. That’s because your list is the most effective way of keeping in touch with your audience, growing your relationship with them, keeping them up to date with your latest products and making sales. Activities like social media marketing and blogging are important too, but your email list is the hub of it all.
Email list building is harder than it was, though. There’s more competition for attention these days, so potential subscribers really need a great incentive for joining up, whether that’s a really useful free gift in exchange for their email address or they just can’t get enough of your content and don’t want to miss a thing. Getting opt-ins and maintaining a relationship with your subscribers can take quite a lot of content too, although you can speed up content creation a lot by using PLR (take a look at my PLR products for some ideas).
There’s some great, free email list building advice online, so I thought I’d share some of the best articles I’ve found here:
1. Quick email marketing lists from Kissmetrics
There are some great tips here and I know for a fact they work because I’ve tried them myself. Especially the content upgrade method and pop ups. Yes, I know people say they hate them, but they almost always work. Take a look here:
2. The 30 day list building challenge from Nathalie Lussier
This is a little different because it’s a 30 day challenge rather than an article. And although I haven’t actually tried it myself, I’ve heard plenty of people recommend it. (At the moment I’m focusing on a 30 day blog challenge, so maybe I’ll do the list building challenge after that!)
3. The 30 day email list from Copyblogger
This post goes beyond tips and gives a strategy for building your list fast that involves approaching people who already own lists:
I’ve not tried this exact strategy, but I agree that working with people who already have lists is the fastest way to build your own.
4. Hubspot’s clever ways to grow your email marketing list
If you’re looking for a list of useful tips rather than a full-on strategy or challange, take a look at this from Hubspot:
5. How to turn your email newsletter into a conversion machine from HelpScout
How could you resist a headline like that? 🙂 This is a very detailed post that covers converting subscribers to customers, but it also has a lot of advice on adding new subscribers to your list.
6. How to Build an Email List of 10,000 Subscribers (& Make Sales From It) from Petovera
What I like best about this post is that it’s step-by-step. I’ll definitely be working through this myself to see if I have any gaps in my own list building process.
7. How to Build Your List FAST (Without Copying Anyone Else) from LeadPages
More from Nathalie Lussier, this time on the LeadPages blog. And Nathalie does know a thing or two about email list building as she’s the owner of the list building challenge (see above) as well ss the creator of a pop up plugin.
8. Expert email list building tips from Buffer
In this post, experts share their tips on what works for them when it comes to list building:
9. How to use Twitter to massively boost sign ups for your email list from Meet Edgar
And if you’d like some tips for using social media to get subscribers, take a look at this post from Meet Edgar:
I hope this has given you lots of new ideas for email list building! If you’ve found it helpful, I would love it if you could share it? Thanks!
So you’re on a tight budget but still need to keep publishing content on a monthly basis? Then you might like consider subscribing to a PLR membership site.
PLR memberships have the usual benefits of PLR such as speeding up your content creation or saving you the effort of writing or recording content if this isn’t your strength. This frees you up to spend time on other tasks, such as marketing or managing your team.
One of the problems with PLR is that you can’t count on the quality from provider to provider. Yes, you could do a Google search of your ‘subject + PLR’ and find plenty to buy. Chances are though that you’ll have to rewrite it because it’s either poorly written or outdated – which is why it’s so cheap. On the other end of the spectrum, you could hire a ghostwriter or freelancer and that’s great if you have the budget.
This is where a PLR membership site can help. PLR membership sites have several distinct advantages, one being the fact that they limit the licenses sold, such as only 200 members are issued licenses. That keeps the value high because there’s a limit to how many times that content will be published. While some might say that 200 licenses are still too many, probably only 10% of the actual products are being used. The actual competition is more like 20 versions, most of which will be changed enough to avoid duplication.
Another distinct advantage is that the owners of the membership site put together high value products for their members. A package will typically include at least one 30+ page report, a 5-7 page shorter viral report, a pack of articles, and a well written sales letter with nice graphics.
Finally, a PLR membership is perfect for the infopreneur who likes to put out a niche site complete with all of the promotional materials in a matter of a few days. After all, speed is crucial in Internet marketing. With a new PLR pack ready to go you can have a brand new product available on the market every month or you can fill up your own membership site every month with the minimum of work. It’s no longer just for info product creators, though. Coaches are now using PLR content to deliver webinars and even entire coaching programs too.
The cost of the PLR membership usually starts at $27 a month. But if you break it down, you can’t beat the value. The best PLR memberships offer at least one well researched eBook ($400), a sales letter with quality graphics ($400+), and a pack of articles to use on your autoresponder, blog or to do article marketing ($200). So for the monthly fee, you get $1,000+ worth of well written, ready to go info products, which can potentially make you thousands of dollars.
One tip though is to look for memberships based around a niche, rather than general ones. For example All Private Label Content has separate PLR memberships on health, self improvement and marketing. Unless you have a wide range of niche sites, a PLR membership with content on any subject could leave you with a lot of unused PLR on your hard drive.
Creating content for the web can be time-consuming. So grabbing some PLR or master resell rights (MRR) content can free you up to do other work on your business. But what are the differences between these two forms of content and which one should you use?
Well, it depends on your goals If you want to sell – say – an ebook that you want to allow your customers to then sell on themselves, like a chain reaction, then MRR may be what you want.
But if you want to edit it, add your affiliate links to it and basically make it yours, then you’ll want to get a product with a PLR (private label rights) license. MRR often doesn’t allow you to alter the product in any way, all you can do is sell it.
The difference between PLR and MRR is that with PLR you get the .doc files to edit and add your links to. You can take your PLR ebook and break it into articles and PLR articles and build it into ebooks – each page being a chapter or section. With video PLR you get the .MP4 files which you can drop into video editing software and edit. You may also get PowerPoint files (if the video is based on a PowerPoint slideshow), the audio file, a transcript and the video in other formats, too.
With MRR, you may be able to use your name for the author – but that’s where the license stops. You are also usually limited as to how much you can sell the eBook for, too – the owner setting minimum and maximum price points for you.
It really matters what you want to do with it. If you want to put the ebook out there to go viral and get some traffic to your own niche site, then PLR is your better option. Although there are ways to rebrand MRR products with your name and links, you are still limited as to how you can distribute it.
If you want to give a bonus to your list subscribers, getting a good re-branded Master Resell Rights product is a simple and inexpensive way to promote your business. Just make sure that the MRR license allows giving it away as a bonus. But the best choice for freedom to do what you want is to get PLR. Without a doubt, it is the easiest way to get content for articles, ebooks, membership site, websites and more. Someone else wrote it – but you can claim it for your own and that’s about as good as it gets.
Something else to consider when deciding whether to buy PLR or master resell rights content is the price, as PLR is often cheaper than MRR.
I hope that’s helped? If you’d like some free PLR, then head over to this page where you can download some of mine!
You may have already used some PLR in text format such as articles, blog posts, e-books and autoresponder messages. But PLR video is slightly different, so I thought it would be helpful to give you some ideas of how you could use it.
In the video below I talk about whether you should brand your PLR video or not and an easy way to do this (if you do want to go ahead and do it) is to add an intro and an outro – here’s my demo of how to do that. I also talk about how you can use PLR videos in online courses, on blogs and in autoresponders to save you tons of time.
If you found this video helpful, you might like to subscribe to my YouTube channel?
If you’ve ever wanted to speed up your blogging or get a digital product on sale fast, then you’ll really want to consider buying PLR content. But if you’ve never used PLR before, you might want to know exactly what it is and what you can do with it? During my 30 day blogging challenge I posted quite a few articles to help you, so here’s a round up of the best private label rights for beginners posts here at Totally PLR:
So what is PLR?
First up, what is PLR? To get an idea of what the PLR license means, they types of content you can buy and what you can do with them, take a look at this post:
And you’l find the ‘What is PLR?’ page useful, too:
How to find the good stuff
So now you know what PLR is, how do you find good quality PLR? The quality of PLR out there is very variable, so it pays to be selective about who you buy from. If you’d like my recommendations, just join my mailing list by downloading my free PLR pack on this page. Here are some posts that will help you find quality PLR:
How do you use it?
I’m glad you asked! Here are a couple of posts to help you. The first gives you lots of tips on editing PLR to make it your own but without spending too much time on it
And this post tells you what not to do with your PLR:
And finally, can you put your name on PLR content?
You need to check the license of the PLR you buy, but here’s my take on it:
Good luck with your first steps in the world of PLR! If you’d like to check out the PLR I’ve created, just click here.
Writing a non-fiction book can be a fantastic way to position yourself as an expert. Whether you use it to generate leads by offering a downloadable resource inside the book, or use it as an introduction to your consulting service, it can be a valuable addition to your marketing strategy. There are many ways to produce it, too. From going down the tradition publishing route, to Kindle publishing or self-publishing using as service like CreateSpace or Lulu.
The only snag is that it can be hard to get the book finished. It’s a side-project so you’ve probably worked on it intermittently. And it’s not done. Life got in the way.
Well, it’s time to set that book free! It’s time to finish it and make it available to your audience. Here are ten tips to help you finally finish writing a book.
1) Find a cover artist. Don’t try to do it yourself. You need an attention-grabbing cover that says, ‘Buy me now.’ Hire that artist and get the ball rolling. Once you see that amazing book cover you’re going to be more motivated than ever to finish it and make it available.
2) Set a deadline. Take a look at how much you have left to do and set a date to finish your book. For example, if your outline has the book at around 150 pages and you have 45 written, then commit to writing three pages a day. You’ll have the book done in 35 days.
3) Write longhand or record it and get someone transcribe it. Sometimes it’s the actual process of writing that stops the flow. If sitting at your keyboard seems to sap all creativity and coherent thought from your brain, try writing longhand or speaking your book into a recorder. You can then hire someone to transcribe it.
4) Buy PLR and use it to fill in the gaps. PLR (Private Label Rights) can be used to speed up the writing process by helping you fill in the gaps in your book. You can use it as is, you can cut and paste, or you can tweak the content to seamlessly fit into your existing content. One important point though is that you mustn’t use it if you are publishing on Kindle as it’s against the terms and you may have your account closed.
5) Motivate yourself by looking at what you’ve already written. Chances are you’re further along than you thought. Reading what you’ve written will help stimulate more ideas and motivation to continue writing.
6) Create an outline. Your writing may have ceased because you weren’t sure what to write next. Eliminate the guesswork and create an outline. Also, you don’t have to write the book from start to finish. If you have writer’s block on one chapter, write a different one and then come back to it.
7) Ask questions. Turn your chapter titles and subheadings into questions – questions are easy to answer. For example, instead of ‘How to finish writing a book’ you might write, ‘How do you finish writing a book?’ Answering questions is often easier than trying to provide information. You can go back and change the headings to statements once you’ve finished.
8) Schedule writing time. Sit down and write until it is done. Wipe everything else from your schedule and make your book a priority.
9) Don’t start any new projects until it is done. Chances are you’ve allowed other projects to get in the way of finishing your e-book. Stop all other projects and don’t start any new ones until your book is finished.
10) Announce it publicly. Tell your audience, family, friends, and followers that you’re releasing a new book on a specific date. Now you’re accountable!
Finishing your e-book doesn’t have to be overwhelming. Make it a priority and find a system that works for you. Then get it done!
An autoresponder series is a sequence of emails that is sent automatically. For example, you may schedule the first message to be sent on the day the new subscriber joins your mailing list, the second will go out on day 3, the third on day 5 and so on. The intervals between the emails are entirely up to you, of course.
Autoresponders are great for providing value to your subscribers, keeping your prospects engaged, converting them into paying customers and automating your marketing. However, in order for them to be most effective, you’ll need to plan ahead. Here are a few tips and tactics to help you do that.
1. Start with your goal
What do you want your autoresponder series to achieve? What’s the goal? Which products would you like to recommend to your subscribers? Are they your products, affiliate products or a combination of both? What information could you give that would help them make a buying decision about those products? Identifying your goal before you start writing will help you stay on track and write targeted content.
2. Write a plan
Word out how long you want your autoresponder series to be. For example, do you want messages to be delivered once a week for ten weeks? If so, then you’ll need ten email messages.
Decide the topic for each email and the goal, or how it will help you achieve your ultimate goal. Write them down, because in the next step you’re going to begin creating your email messages.
Your autoresponder series doesn’t have to be completely new content, by the way. You write a short email and add a link to a blog post you’ve created in the past, or a useful tutorial video for example.
3. Find your links
Now is the time to identify your links and make sure they work. For example, you may include affiliate links, links to your website or links to buy products or services. Create or set up those links now and test them to make sure they work. Add the links to our list of emails in your plan.
4. Write your content
Once you have a plan, you’re ready to take action. It’s time to write your emails. If you’ve already put together your plan this should be really easy. Just write each email based on the goals you’ve already decided on.
5. …or find someone else to write for you
Alternatively, you can outsource the writing to a ghostwriter. Or you can buy entire packs of PLR autoresponder messages based around a specific subject, ready made. All you need to do then is to add affiliate links to the products you recommend.
For example, my free WordPress PLR articles pack has five articles in it that you could use in an autoreponder series for people who are just getting started with WordPress. There’s one article on plugins and you could paste this into an autoresponder and add a sentence at the bottom mentioning a plugin you especially like and then include an affiliate link to that plugin.
6. Set up your autoresponder
Now you need to log on to your email marketing service (such as Aweber) create a new message and paste your content in. Then set the intervals. For example, send message 1 on day 1, then message 2 on day 3 and so on. Finally, opt in to your list and check it’s all working.
Congratulations, you now have an autoresponder series!
If you’d like me to recommend great PLR to you – including articles, videos and autoresponder emails – join my mailing list by downloading my free PLR on this page.
Making video doesn’t have to be hard! And just to prove that, I’m going to show you how to make a screencast video – you don’t even need a camera.
I made this video with tools you can use for free, although the video will be much better if you pay $15 for a year’s access to Screencast-O-Matic, because this will remove the logo on your video. $15 a year a steal for the features you get with Screencast-O-Matic, too.
Right, let’s start with the video:
The idea behind it was for it was for me to show people how you can turn a blog post into a video. To make it more interesting I used someone else’s blog post (this one by Claire Godwin, with the author’s permission of course!) I liked the image in the post and decided to run with that, which would give me an effect that looks a little like a chalkboard.
I added animations so that dotted lines, arrows etc popped up as I clicked my mouse. To do this, log on to Google (logging into your Gmail account will be fine) go to Google docs and create a Google slides presentation. Add some text or an image to your slide, click on it to select it, then go to the Insert menu and Animation. An animation pane will appear on the right of the screen and you can choose your animation effect from there. In this pane you can select animation for the object you’ve selected or the slide transition (e.g. you can set the slide to flip or fade into the next if you want to).
Then I went into Present mode (‘present’ button, top right of Google slides screen) and practiced talking through the presentation without recording. I usually write a script, but because this is such a short video and I was very familiar with the content – I’d only just put the slides together from the blog post- I didn’t really need it this time.
Tip: I used the right arrow button to move the slides and animations on as it’s quieter than clicking the mouse.
Then I opened up Screencast-O-Matic, set up my mic and went through the presentation again, this time recording my narrations and screen.
For a video this short it’s probably easiest to record it in one take, but you could also drop it into a free video editor like iMovie or Movie Maker if you do want to trim any part of it out.
For my PLR videos I use a similar process to this, but I use Camtasia and PowerPoint which gives me some extra features and a more professional finish. But for getting started with making screencast videos I found Screencast-O-Matic and Google Slides was a good combination.
So I hope now you can see how easy it is to make a screencast video!
Alternatively, if you’d prefer to buy your videos ready-made, take a look at my PLR video store here.
Being able to create social media images is an incredibly useful skill. Images pretty much essential for social media sharing these days, but they also make a chunk of text much more digestible and are an important for branding, too.
Images are a great way of making private label rights content your own. You can add an image to a blog post, use it as an opening slide in a video or as a YouTube thumbnail. Some PLR creators offer images in their packs such as social media images and e-book covers that you can edit to suit your own projects and branding.
The only snag is that you need so many images these days that they can be expensive to outsource to a graphic designer. And if you’re not a natural graphic designer thought of doing them yourself can be daunting. But with the tools available now you may find it much easier to create good-looking images than you think. There are even free tools to help you choose colours that look good together.
In this tutorial I’ll show you how to create social media images using free tools:
The tools I used were:
Design-seeds.com – Before I made the video I chose a palette I liked from Design Seeds, right-clicked to save it to my computer’s hard drive, then uploaded it during the tutorial.
And here’s the finished image:
Notes: I apologise for the audio not being up to the standard of my more recent videos. I made this a year or so ago and wanted to post it here as I think it could be really useful. I’m cringing a bit at the sound quality though! Also, this image was one I made for a membership site that I’ve since closed.
For more video tutorials, please click here.