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It’s Day 15 of my 30 day blogging challenge and I’m now at the half way point – weyhey! To celebrate I thought I’d try something a little different. But what exactly could I do?
Well, three ideas crashed together for me today. The first was the fact that new readers of this blog are saying things like “I love that post of yours but I still don’t really get what PLR is”. Which is absolutely fine, it just means I need to explain it better! Second, I read Lynn Terry’s excellent post on how inspiration for content is all around us. And third, in Lynn’s post she recommends the site Days of the year for inspiration.
It turns out today, April 5th, is deep dish pizza day – how could I not be inspired by that?
Mmm…pizza. Photo by punctuated
So here are three reasons why web content is just like pizza!
1. It’s everywhere
Pizza may have started out in Italy, but you can get it all over the world. I even ordered one in Mumbai once (don’t get me wrong, I love Indian food but I needed just one night off!) I bet most people crave some as soon as they go on a diet or healthy eating thing, too.
Same with web content, if you want to do any kind of online marketing you can’t really avoid it. And would you really want to? It’s such a good way of finding out what other people do and about their strengths, talents and opinions. It’s a fabulous way of helping other people to get to know you, too.
2. You can make it yourself or get someone else to make it for you
You can make your pizza from scratch using flour, yeast, water, cheese and tomatoes. Or you can buy it from a supermarket and put it in the oven. Alternatively you can get someone to make it 100% for you by going to a pizza restaurant or getting them to deliver.
With content you can make it yourself from scratch by researching and writing text, or getting a camera and microphone and recording it. Or you could get a ghostwriter to make it for you. PLR is the equivalent of the supermarket pizza where you can add a bit of extra cheese or a few olives if you want, but it’s basically oven ready when you buy it if you want it to be. Like an oven-ready pizza, PLR is faster than making it yourself but cheaper than getting someone else to make it just for you.
3. It’s very flexible
So pizza had a bread base, topped with tomato sauce and cheese, then you can put whatever you want on top. I’ve even seen baked beans, curry and the ingredients of a full English breakfast. Not all at the same time of course. Any one of those would be bad enough alone. 🙂 As if that isn’t enough, people have now experimented with the base so you can get gluten free or stuffed crust or ultra thin (for those on a diet) or even low carb.
Similarly, web content used to be pretty much just text, then images became more practical, then video and audio, podcasts and so on. If writing isn’t your thing, there are a variety of ways to make content now and you can mix and match, too.
If you’d like to see the PLR I’ve baked…erm I mean made…then please click here.
Hello, I’m Helen and I made PLR video tutorials. If you’re wondering exactly what that means, then let me explain!
Many small businesses need video tutorials for their clients, for example a web designer may want to offer WordPress tutorial videos so her clients can update their own websites or someone who owns a membership site to teach clients how to start home businesses may want tutorials to help members set up their websites.
The trouble is that creating a quality video takes a surprising amount of time and effort, which is in short supply if you’re running a small business. You could outsource it, but this can be expensive. My PLR video tutorials offer you the best of both worlds – I create the videos for you but because I’m selling them many times over, I can afford to do it at a much lower price than if I was working one-to-one.
Here’s an example of a PLR video tutorial:
This type of video has a PLR (private label rights) licence. A PLR licence used for some digital products including videos, reports, ebooks, courses, templates, checklists, sales pages, graphics and more. It’s similar to buying a royalty free photo for your website – you can use it as your own and edit it, too.
You could take my videos and edit them together, cut parts out and even add your own material. The easiest edits you could make would be to remove my intros and add your own.
Here’s a video where I’ve added an intro and an outro to a Camtasia template:
In this case I added a new intro and outro (blue slides) and left the original intro and outro (white text on black) because I wanted to demonstrate the whole of the video. If you were using this video on your own site you would probably remove the original black slides.
You can also edit the videos in other ways, too. For most videos I offer transcripts, so you could re-record the audio using your own voice or someone with a accent local to you if you felt my voice wasn’t quite right. This is a little extra work, but is still going to be faster than recording the tutorial videos yourself from scratch.
I hope that helps explain a little! If you’d like to see my PLR video tutorials, just click here.
You may have noticed that I’ve been furiously blogging away here on the Totally PLR blog as part of the 30 Day Blogging Challenge? 🙂 As this is a new blog I wanted to experiment a bit with my posts so I’ve included a mix of content marketing, blogging, making online courses video marketing and of course some posts about PLR. Just to make things a little easier to find I thought I’d also write ’round up’ post every now and then. So I’d like to introduce this post which take you through the best video tips posts here at Totally PLR.
How to make a promotional video that actually sells
If the thought of making videos is intimidating for many small business owners, then the thought of making a promo video is even worse! After all, most of the video adverts we’ve seen are on TV – they are made by video professionals and cost thousands of dollars (or pounds if you’re a Brit like me!). How can we possibly compete with that? The good news is you don’t have to. As a small business owner it’s easier to connect with your viewers because you’re real. Yes, having a video that looks a little unpolished may actually help you.
Once you’ve got the basics covered (decent lighting, sound and a camera that’s steady), a lot of the success of your promo video will depend on how you describe the customer’s problem and how your product will solve it for them. That’s something you are an expert in. Find out more in my post:
How to repurpose video content fast
It may feel like videos are more work than writing but once you’ve made the video, or even just prepared the content, there are many different ways you can repurpose that content and get more bang for your content buck. You can use the PowerPoint presentation and add it to Slideshare (even if the video isn’t based on PowerPoint slides), upload the audio to a variety of audio sharing sites and even use the transcript. In this post I use my own video as a case study and take you through how to distribute the same content on three different platforms.
7 Easy ways to make a video
And if you think that the only way to make a video is to point a video camera and press the record button, then you’re in for a treat! There are now many ways to make a video and I’ll take you through the easiest ones in this post.
I even cheat a little and explain how you can get someone else to make videos for you on a tight budget!
And don’t forget my video tutorials page!
Long before I started the 30 day blogging challenge I put together a page of video tips including how to brand your videos, add intros and outros and how to optimize your YouTube videos. Here it is…
So there you go, time to make yourself a video!
Alternatively, if you need some tutorial videos, you can buy mine ‘off the shelf’. Take a look here…
There are many ways to make a video. For small businesses, the best ways are those that are relatively easy to create, while still looking professional and having a strong impact.
Here are examples of formats you could try. You can use just one format for all your videos, or mix things up to keep things interesting for your audience.
A (real, not virtual) whiteboard
Go old school and stand in front of a whiteboard. Simply present your material, then write out notes on the whiteboard as you talk. You can speed up the video when editing to whiz through some of the more complex or slow writing.
Make sure you look into the camera for the majority of the presentation and not at the whiteboard, though.
Prezi is a popular video animation program that’s very easy to use. It allows you to zoom in and out of images and create very cool transitions.
The basic version of Prezi is free. You can use Prezi to create highly professional and visually stunning presentations. Learning the software shouldn’t take more than a few hours.
You on camera
Yes, you could just get your face in front of a camera! Talk passionately about your topic as you look straight at your audience.
You could also be on camera with someone else. This person could be interviewing you, you could be interviewing them or you could take it in turns to present the material. You don’t even have to be on the same continent as you can record you both having a conversation using Skype plus recording software.
If you already know PowerPoint, then one of the easiest ways to make a video is to simply turn your PowerPoint presentation into a video. You can create some very good-looking presentations using just PowerPoint – no additional software needed. All you need to do is create your slideshow, add transitions and record your narration, then export the file to video.
A screencast, or a screen capture video, is a great way to do videos in technical markets or when you have something you can demonstrate on screen. I also use Camtasia to make screencast videos using PowerPoint slides as I find it gives me more features and flexibility than using PowerPoint alone.
It shows people you know what you’re talking about. It also allows you to clearly illustrate concepts and techniques in real time.
Get someone else to do it!
There are loads of skilled freelancers on sites such as People Per Hour, UpWork and even Fiverr who will make you an animated video. To make it more personal you could record the narration and have them fit the animation to your voice. This needn’t be expensive and would save you the time needed to learn animation software yourself.
Buy video PLR
Well, I’m a little biaised because I actually make video PLR! But seriously, what’s the point in buying videos such as software tutorials when someone has already made them and is selling them at a fraction of the cost you would pay to have them made yourself? Here’s what I have to offer if you’d like to take a look 🙂
So there are your seven different ways you can make a video. Some work better for specific topics. For example, you might sell a piece of software with a screencast while selling the consulting for that software with a whiteboard presentation. Talk to your audience to get a better sense for which format(s) would work best for your videos.
Did you know that the global eLearning Market was expected to reach $107 billion by 2015 (according to a report by Global Industry Analysts)? That means there are millions of people ready and willing to spend money on learning online. But what’s the fastest and easiest way to tap into this trend? The trick is to get a product ready for market and start generating traffic as quickly as possible. With PLR, you could have a product ready to go in less than a week, if you’re fast. There are so many things you could do with PLR it shouldn’t be hard to put a product together. In this post I’ll give you some ideas of how to make money with PLR
But before I give you some ideas to get you started, just a reminder that you must always check the terms before uploading content to any third party platform. Udemy and Amazon Kindle don’t allow PLR, for example. Having said that, there are third party platforms such as Teachable and Zenler which do allow PLR, so there are still plenty of options.
Now lets take a look at some ideas for how you can use PLR to get a buy button on your product as quickly as possible:
Turn articles into an ebook – You can buy articles and rewrite them slightly and then package them together and turn them into a small report or eBook. Just use the article titles as the chapter headings, add a table of contents and a cover with graphics and you’re good to go!
Turn an ebook into articles – You can take a PLR ebook and break it down into articles for your blog or wherever else you use articles to promote your business. Instant article marketing content!
Turn an article into a video – If you have the knowledge on how to use the technology, you can quickly make an article into a video using PowerPoint and Camtasia. Make sure each sentence is on its own line. Then import the article into PowerPoint. This puts each sentence on its own slide. Then add images to the slides if you want and finally, record yourself reading the slides for very quick video.
Turn audio into a video – What can you do with PLR audio? Here is a simple way to make a video. Listen to the recording and take notes, typing them into a text editor – one sentence per line or paragraph.Then you can import these notes into PowerPoint, which puts each sentence on a separate slide. Sync the audio with the text slides and it makes a nice video. All you have to do is add an intro slide and watermark your domain name and you’re good to go.
Of course, you can just take the PLR as is, but it’s always a good idea to take the time to make it truly your own by having new graphics made at the very least. It’s easy enough to make PLR content ‘near-unique’. Just a simple change in graphics and a bit of reformatting is often all that’s needed.
Need to find some good PLR? I send out my top recommendations every week in my Business Content Insider. Join for free here and get two free PLR article packs.
One of the things I like best about video content is that it’s so quick and easy to change it into a variety of different formats. And to show you what I mean, I’m going to use a real, live example that I created myself. So here’s how I repurpose video content…
I started with a screencast video I created myself using Camtasia and my webcam, but you could easily use the same techniques I’m going to share here with a PLR video, or you could record your own video from a PLR PowerPoint presentation.
Upload to YouTube
I uploaded my video to YouTube:
Then, upload to Slideshare
Then, I created another PowerPoint file with the intention of uploading it to Slideshare. If my original video had been based on a PowerPoint slideshow I could have uploaded that straight to Slideshare, but this video happened to be a recording of my screen, so I had to create a new one. This was very simple to do, just three slides and one of them was just the cover image I’d already made for my YouTube video anyway.
Then I uploaded the Powerpoint file to Slideshare. Click here to see it on Slideshare, or here’s the file embedded in this page:
Adding a video to your Slideshare presentation
Yes, you can ‘do’ video on Slideshare! And even better, you can use the YouTube video you’ve already uploaded. Once you’ve uploaded your PowerPoint file, click the ‘edit’ button and you’ll find a tab that allows you to insert or edit a YouTube video:
You can even decide where to position your YouTube video within your slide show.
Now for the audio…
How about removing the audio track from your video and uploading that too? This is easy to do with Camtasia, but most other video editing software will be able to do this for you, too. This won’t work for every video, especially those that are demonstrations – “click here” isn’t too helpful unless you can see the person doing the clicking! But many videos work surprisingly well without the visuals.
Here, I’ve uploaded my audio to SoundCloud:
Each of these three platforms gives you the opportunity to add tags, a title and description so use them well to maximise the chances of your content being found. They also have multiple social media share buttons, so do use these too!
Don’t forget that if you intent to upload your PLR video to YouTube, you need to edit it first so it’s not a duplicate of the same PLR video uploaded by someone else.
So there are three great and easy ways of re-purposing your video content – and I’ve not even explored all the possibilities you have if you transcribe the video!
As the old saying goes ‘you get what you pay for’. So can free PLR ever be worthwhile?
At first glance, free always sounds tempting. And we’ve come to expect a lot of good content for free on the Internet. But, there are times when free is good and there are times when free takes more work than it’s worth. So ask yourself ‘why is it free?’
Some sites give away free PLR just to get you to join their list – I do this all the time. These marketers want you to see the quality of their work, so you get a sample to try out.
That’s fair enough – but you can expect that they will ask for your name and email on an opt in form so they can continue to sell you on their main niche. That’s just good business. But some people consider that a ‘cost’ associated with free PLR. So be wary ‘free’ anything: articles, ebooks or reports, audio, or even some simple software. There is a cost somewhere – even if it is just giving your name and email address or having to watch some ads.
Often, while you don’t pay cash for it you may end up spending your precious time rewriting a clunky or tedious article or ebook. If you add up the cost of your time, you’ll probably find paying for quality PLR is much better value than rewriting the free type.
Still, if you do have more time than money, even a free article pack that is okay can be quickly edited and used. Also, you can get some good ideas from the articles, which you can spin off into something original. In that sense, it won’t hurt to take a look at some of it if nothing else but to see if you can makeover an article pack and redo it into an ebook or vice versa – turn an ebook into several articles.
Just don’t let yourself get bogged down in it. You may end up spending more time rewriting than it would take to have written it from scratch in the first place. Here’s another old saying for you: time is money!
A good rule of thumb is to limit your time – you can even go so far as to use an egg timer – when you attempt a rewrite. That way you aren’t thrashing away at something for an hour that might have originally taken thirty minutes for you to write in the first place.
So where do you find free PLR? It’s as simple as Googling ‘your niche + free PLR’ or just ‘free PLR’ and see what’s out there. You will probably have to do some filtering so you see what’s worth your investment of time. But now and then you can find some very good stuff that will do the job.
A few weeks ago a client sent me an email to ask exactly how far she could go in terms of making the PLR content I’ve created her own. It was a great question, so I thought I’d write a blog post about it.
Here’s the dilemma. You want to be able to add your own branding to private label rights content because that’s the main point of PLR. But the licence on my PLR says that the buyer must edit it by at least 50% before s/he can claim authorship. So what’s allowed and what isn’t?
First let me say that I’m speaking about my own PLR and my own licensing here. Always check the license of PLR before you buy it as it can vary quite a bit.
I make a lot of video PLR, which is a little different to text PLR in that it’s not as easy to edit. It’s not that hard, but you can’t just open up word processing software and move the paragraphs around the way you can with text. That means – in my opinion anyway – that you’re more likely to see unedited video PLR out there than you are unedited text.
What I don’t want to happen is for the same viewer to watch the videos I’ve produced on the sites of two different people who are both claiming they made the videos themselves. That would make one of them look like they had ripped off the others’ content and I wouldn’t want my clients to be in that position. That’s why I don’t allow my clients to claim they made my PLR unless they’ve edited it so much you that the situation I described wouldn’t occur.
By the way, I don’t allow my clients to put my name on the videos either. That’s because once I’ve sold a pack of videos I’d have no control over how my name is used. For example, by putting my name on a video someone could imply that I was working as a trainer for their company, which wouldn’t be correct.
So if you can’t put my name on the PLR and you can’t claim authorship yourself, what can you do? Well, there’s plenty of middle ground between these two extremes. Here are some examples of what you can do:
- Add an intro and an outro to your video which has your logo on it. This is adding your branding, but is different from claiming you recorded or voiced the video yourself.
- Post my articles on your blog, add your own content, rearrange or delete part of mine. But only add ‘By [Name]’ if more than 50% of the content is written by someone other than me.
- Turn my content into a course or ebook, but rather than name yourself as the author or instructor, you could use the word ‘brought to you by [name]’ where the name could be a person, a business or a brand. Or just don’t give an author name at all.
Hope that helps! If you have any questions, just leave me a comment. And you can find out more about the PLR content I sell here.
There’s no doubt that blogging for business can be a valuable contribution to your marketing activities. A business blog gives your targeted audience, customers, potential partners and even employees easy access to news and information about your business, products and services. You can share policy changes, product information, new releases, discount vouchers, behind the scenes insider information and more. You can add video, audio, and other custom elements to make your blog truly reflect your business’s brand.
Blogs can be very quick to start, in fact you can get up and running in a matter of minutes. WordPress is easy to learn, easy to customize and a great way to create a dynamic online presence without a lot of technical knowledge.
One of the biggest benefits of blogging is that Google and other search engines love blogs; the frequently updated content and the opportunities for your readers to link and share your content can lead to high search engine rankings. Regular updates to your blog will keep your website visitors returning more frequently and staying longer once they find your site.
Your blog can also help you build a relationship, or strengthen a relationship with your customers, prospects and website visitors through greater interactivity and two-way communication. Visitors to your blog will be able to quickly and easily share their comments and suggestions with you, which will help you better understand your customers and respond to their comments.
And if you don’t have enough time to write regularly, there are many ways you can speed this process up, such as using video or audio, using guest bloggers or ghostwriters, or buying PLR content.
With so many potential benefits to blogging for business it’s important to know exactly what you want your blog to do for your business. I’ve met people at small business networking events who, when they find out I have business blogs say, “Fantastic, I need to start a business blog, how do I do it?”
“Great! What do you want your blog to do for your business?” I reply.
“Er…I don’t know, it’s just everyone says I need one and everyone else seems to have one already!”
There are tons of experts out there telling you how important blogging is, but most seem to focus on how to write well, how to engage readers, how to get comments and how to make money. This is all part of the job of a blogger, but it’s far from the whole picture. The part of the picture that you rarely see is the strategic side of blogging.
Without a clear goal and a strategy to reach it, your blog will end up as a random selection of posts that aren’t working for your business. With millions of blogs now available on the web, you need to be very clear about who your blog is for, what they want from you and how you can best reach them. This also applies if you have a blog which isn’t gaining much traction, or one that’s run out of steam. Getting really clear on the aims of your blog could dramatically improve the results you get from it.
If you’re struggling to define the aim of your blog, look at the aim of your business as a whole. How could your blog help support that aim? For example, if you’re a web designer, your goal may be to make websites that not only look great, but that are reliable and meet your clients’ objectives. Your blog could help you by demonstrating your expertise or educating your clients to market their websites.
Depending on the goal, a web designer could post a number of different types of blog content, from ‘how to’ articles and tutorials, to case studies of clients he or she has worked with or examples of great web design. But different web designers will have different clients and therefor different goals for their blogs.
Then, you can break this down into a series of goals, such as gain 100 new mailing list subscribers each month or publish a new blog post twice a week. And finally you can begin creating content!
If you’re a web designer or blog about WordPress for beginners, don’t forget to grab my pack of free WordPress PLR articles here.
Have you ever thought of making a promotional video for your small business? Video sales letters can be more interesting, more dynamic and more emotional than standard sales letters. Often, promotional videos letters simply out-convert traditional sales letters, too.
In this post I’ll share some tips to improve the conversion rate of your videos.
Talk to an avatar
Don’t just talk to your audience or a demographic. Instead, visualize a single person and talk to her. This person is your ideal customer, sometimes known in marketing as an avatar.
This person doesn’t have to be real and it’s okay if you’ve never met them. Let’s say you sell a parenting product. Your average audience member is 35, has two kids and is a college graduate. You might create someone who fits that profile perfectly and call her ‘Jane’.
Whenever you create a sales video, look into the camera as if you were talking to Jane and you talk to her as if you were face to face. This creates a strong sense of connection.
Describe the problem
Start your promotional videos off by selling the pain of the problem. Talk about how you’ve been there, how it felt and the impact it had. Talk about how other people have the same problem and how it affects their lives, too.
Don’t just give the facts, make sure you connect emotionally, for example by describing the pain and frustration you experienced. You want people watching your video to really feel a connection with you and the problem.
Present the solution
The next step is to present the solution. Emotions are essential at this stage, too. You need to make sure you get across your enthusiasm in your voice and your body language, and if you’re not used to making videos you’ll probably need to ramp up your energy levels much higher than you would in real life. That said, you don’t want to go so far that you look or sound insincere, so it can be very helpful to have a friend or colleague watch the recording and give feedback.
Excitement transfers from person to person much more easily over video than in text. Your aim here is for your enthusiasm to be infectious and for your viewers to catch it!
At the same time, you need to present the solution in a logical way, laying out the benefits and not just the features. Describe how your avatar’s life will be better once she has your product. Will she sleep better at night? Feel more confident? Be able to relax now that she knows her child is happy? This is different from the features of the product for example, that it’s a 30 day course or is suitable for children aged 3 to 5.
Give the proof
Just getting people excited about a solution isn’t enough. You need evidence, too. This can be in the form of statistics, testimonials from happy customers, video demonstrations or even before and after photos. Your proof should remove any remaining doubt your customer has that this is the right product for her.
Finally, the call to action
It’s easy to forget this, but it’s essential to let people know exactly what you want them to do. This can be as simple as ‘Click to buy now’ or ‘Pick up the phone and call [number]’.
This doesn’t have to be hard!
If you’ve not made many – or any – videos before, the above could sound quite daunting. Don’t worry though, this doesn’t need to be hard. Here’s an example of a video sales letter I made for a Udemy course:
It’s just a minute long and it’s a screencast recording of me narrating a PowerPoint slideshow. I didn’t even need to do my make up!
A couple of things to note, though. Where this promotional video originally appeared there was a ‘join the course’ button immediately below the video, so I used a subtle call to action in the video itself. And if I made it again I would make sure I added some testimonials from some of my students. But despite all this it did convert and your video could easily do the same, even if it’s fairly basic.
What’s most important is that you include all the steps above and that your video and audio quality is reasonably good – no shaking cameras, bad lighting or crackly audio. Everything else can be improved with practice.
What are you waiting for? Go and make that video!
If you’d like to cut down the amount of time you spend recording and editing videos, you might like to consider using PLR content? You can find out more about the PLR I produce on this page.