Why did I decide to create WordPress PLR videos in particular? Good question!
I’ve been a software trainer for many years. I started out back in the nineties when projectors cost several thousand pounds (that’s about $5000) and you carried them around very carefully in a large suitcase! Laptops were also really expensive, so if none of my computers worked in a training session, I got out a series of A4 printouts and demonstrated using those.
Ahh, happy days.
Well, maybe not… I wouldn’t want to be back in 1997 because things have improved dramatically since then! So when technology moved on to the point where I could create online courses fairly quickly and easily at home, without a team of developers, I was ready to go. And I have to say I love the whole idea of teaching and learning online (you can see my Udemy courses here.)
Although I learned loads from becoming an online tutor, my main role in my work before that had been ‘translating’ how technical things work for non-technical people. In other words, explaining how software works and how to get the people and the technology working effectively together. This is a little different from teaching, especially as it was a two-way street and I often went back to the developers with requests for updates from the users.
So in the summer of 2015 I decided I wanted to put my online teaching on the back-burner and get back to making tutorial videos for other people. But who for? And what subject?
I’d been active in a number of Internet marketing Forums for a few years as I wanted the latest advice on how to promote my courses. One of the members of one of these forums said he’d been struggling to find WordPress PLR videos that he could post on his blog. I was surprised by this – surely there was tons of WordPress PLR out there? But I did some research and he was right. There are other WordPress PLR videos out there, but every license I saw stated that the content couldn’t be given away for free on a blog.
I realised I could fill that gap. As well as my training experience, I’ve been blogging for years, so I also had a good understanding of what a beginner WordPress user needed to know and where they would get stuck.
At around the same time I had a surprising number of people tell me not only that they loved my voice, but that they found it really helpful in tutorial videos because it’s calm, easy to listen to and not distracting. This was great news for me, but it’s really odd being complimented on a voice you’ve had all your life and take completely for granted!
The great news was that I now had my subject, my audience and the right tools for the job (voice, Camtasia and a mic!). So I cracked on with making the videos and promoting them, and it all went really well. If you’d like to know more about my first launch, I’ve put all the details in this video:
I’m now planning my second WordPress video PLR launch, so if you’d like to know when that’s ready just join my mailing list by downloading my free PLR here or my current courses are still available here.
So my top tips if you’re looking for your own niche or product to sell are…
- Listen to what people really want and can’t currently find. That’s where you’ll find the opportunities are.
- Focus on how you can help people
- Think about what you can do fairly easily (either through previous experience or natural talent – or both 🙂 ) and others can’t. How can you make this process easier, faster or less hassle for them, or even do it for them?
- Then do it. Test it out. It’s the only way you’ll find out if your idea works.
Good luck and if you have any requests for other PLR videos that you can’t find, please do drop me a message!