Let me guess… you added your about page when you set up your website and you haven’t given it much thought since? It’s OK, I did the same thing! In fact it’s the 30 day blogging challenge (this is day 26) that prompted me to give it another look. (Click here if you’d like to see it.) That got me thinking that I could share some tips on what to put on your about page.
It’s definitely worth spending some time on your about page. Think about how often you visit other people’s about pages. You probably don’t so much for big businesses because you’re already familiar with them. But for small businesses, you may well check out what they are about on one of your first visits. And I find that what’s on that about page does influence how I feel about that site.
With my about page, I wanted to introduce myself and explain why I sell PLR, because it’s a new concept for many people. I also want to stand out from other PLR sellers because some PLR is poor quality, and I want to show that I do care about quality. For that reason I mentioned my background in training, at Udemy and as a published author. Other PLR sites can be anonymous – you have no idea about the person behind them – so I wanted to make sure my name and a photo of my face were there too.
That’s just my about page, though. You need to decide what you want to get across about your business.
I’ve also added an email opt-in box to my about page because I would like people to have a taste of what I offer – again to show them that I care about quality – and of course to build my list.
My about page is quite short, that’s partly because people buying PLR are aiming to save time, so they don’t want to read my life story! But I see an about page as something that’s never really finished, so I’ll be updating it from time to time. I can always add more if I need it.
So that’s my about page, what’s on yours?